What are Cookies and Other Tracking Technologies?
Cookies are small pieces of text stored by a website/mobile application you visit in your browser and subsequently sent by your web browser in every request to the website/ mobile application. A cookie file is stored in your web browser and allows the Websites or a third-party to recognize you and make your next visit easier and the Websites more useful to you. Essentially, cookies are a user’s identification card for the Platform servers. Cookies allow Platform to serve you better and more efficiently, and to personalize your experience on our Websites. Web beacons, tags and scripts may be used in the Websites or in emails to help us to deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon. We may analyse or perform analysis based on the use of these technologies and generate reports on an individual and aggregated basis.
Cookies can be "persistent" or "session" cookies. A persistent cookie helps us recognize you as an existing user, so it’s easier to return to Websites or interact with our services without signing in again. After you sign in, a persistent cookie stays in your browser and will be read by Platform when you return to one of our sites/ applications. Session cookies only last for as long as the session (usually the current visit to a Websites or a browser session).
To administer our website/ mobile application and for research purposes, Platform also has contracted with third-party service providers to track and analyse statistical usage and volume information from our site users. These third-party service providers use persistent cookies to help us to improve the user experience, manage our site content, and analyse how users navigate and utilize the website/ mobile application.
We categorize cookies as follows
Each cookie falls within one of the four following categories:
|1.||Essential Cookies||Essential cookies (First Party Cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the website/ mobile application. For example, essential cookies help remember your preferences as you move around the website/ mobile application.|
|2.||Analytics Cookies||These cookies track information about visits to the Websites so that we can make improvements and report our performance. For example: analyse visitor and user behaviour so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites/ mobile application, which site the user came from, the number of each user’s visits and how long a user stays on the Website/ mobile application. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.|
|3.||Functionality or Preference Cookies||During your visit to the website/ mobile application, cookies are used to remember information you have entered or choices you make (such as your username, language or your region) on the website/ mobile application. They also store your preferences when personalizing the website/ mobile application to optimize your use. These preferences are remembered, through the use of the persistent cookies, and the next time you visit the website/ mobile application you will not have to set them again.|
|4.||Targeting or Advertising Cookies||These Third Party Cookies are placed by third party advertising platforms or networks in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioural” “tracking” or “targeted” advertising) on the website/ mobile application. They may subsequently use information about your visit to target you with advertising that you may be interested in, on the Platform’s website and other websites.|
|5.||Third party Cookies||We use a number of partners that may also set cookies on your device on our behalf when you visit our website/ mobile application to allow them to deliver tailored advertising within their domains, for example Google Analytics. We endeavour to identify these cookies before they are used so that you can decide whether you wish to accept them or not. Based on the type of cookies used by the relevant third-party, the information these cookies collect may include personal data but they would not be able to directly identify you as an individual or have any of your personal information such as Name, E-mail id or mobile number.|
When does Platform place cookies?
How cookies are used for online analytics purposes?
We may use web analytics services on our Services, such as, but not limited to those of Google Analytics. These services help us analyse how users use the services, including by noting the third-party site from which you arrive. The information collected by the technology will be disclosed to or collected directly by these service providers, who use the information to evaluate your use of the Services. We also use Google Analytics for certain purposes related to online marketing, as described in the following section.
How are cookies used for advertising purposes?
Cookies and other ad technology such as beacons, pixels, and tags help us serve relevant ads to you more effectively. They also help us provide aggregated auditing, research, and reporting for advertisers, understand and improve our service, and know when content has been shown to you. We work with website/ mobile application analytics and advertising partners to deliver Platform advertisements on third party publisher sites - these partners may set cookies on your device’s web browser. These cookies allow our partners to recognize your device so that the ad server can show you Platform advertisements elsewhere on the Internet, and so that our analytics software can measure your engagement and interactions while using Platform’s services. In this way, ad servers may compile anonymous, de-identified information about where you, or others who are using your device, saw our advertisements, whether or not you interacted with our advertisements, and actions performed on subsequent visits to Platform’s website and its applications. This information allows an ad network to deliver targeted advertisements that they believe will be of most interest to you, and it allows Platform to optimize the performance of our advertising campaigns and the usability of our website/ mobile application. In other words, we use analytics data in concert with data about our online ads that have been shown using online advertising networks. By doing so, we can understand how anonymous users interacted with our website/ mobile application after seeing our ads.
What third-party cookies does Platform use?
We use trusted partners to help us service advertising, who may place cookies on your device.
We also use Google Analytics on our Services to help us analyse how our Services are used. Google Analytics uses performance cookies to track customer’s interactions. For example, by using cookies, Google can tell us which pages our users view, which are most popular, what time of day our website/ mobile application is visited, whether visitors have been to our website/ mobile application before, what website referred the visitor to our website/ mobile application, and other similar information. All of this information is anonymized.
We have limited control over these 'third party' cookies, so we suggest that you check the respective privacy policies for these external services to help you understand what data these organisations hold about you, what they do with it and how you can opt-out of the same.
What are Web Beacons?
Platform occasionally advertises on third party websites. As part of our effort to track the success of our advertising campaigns, we may at times use a visitor identification technology such as "web beacons," or "action tags," which count visitors who have come to Our Websites after being exposed to Our banner ad on a third party site. We do not use this technology to access your personal information and it is only used to compile aggregated statistics about visitors who come to Our Websites to gauge the effectiveness of our ads.
By navigating on Our Websites, you agree that we can place cookie and web beacons on your computer or device. If you prefer not to receive web beacons, then you should stop using Our Websites, or consult your browsing settings.
How to control cookies?
Most browsers allow you to control cookies through their settings preferences. However, if you choose to turn off these cookies you will still see advertising on the internet but it may not be tailored to your interests. It does not mean that you won't be served any advertisements whilst you are online. Further, if you choose to turn off all the cookies website/application may not be accessible to you and/or the performance, features, or services of the website/application may be compromised.
You can also manage cookies in the privacy settings on the web browser you are using. Please note that if you use your browser settings to block all cookies you may not be able to access parts of our or others' websites/ mobile applications. Please see below for more information.
Changing your Cookie Settings
The browser settings for changing your cookies settings are usually found in the 'options' or 'preferences' menu of your internet browser. Otherwise you should use the 'Help' option in your internet browser for more details.
If you have any queries regarding this Cookies Policy, please contact our Grievance Officer. the Grievance Officer currently is Mr. Divyanshu Solanki, with address at B-152, RHO-II, Sec-37, Greater Noida, Uttar Pradesh - 201307, with email ID: email@example.com, contact no.: 87007-70105.